{"id":5088,"date":"2025-08-07T08:43:40","date_gmt":"2025-08-07T08:43:40","guid":{"rendered":"https:\/\/pocoapocoagency.com\/?p=5088"},"modified":"2025-09-25T13:04:17","modified_gmt":"2025-09-25T13:04:17","slug":"8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om","status":"publish","type":"post","link":"https:\/\/pocoapocoagency.com\/de\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/","title":{"rendered":"8 Gr\u00fcnde, warum es Zeit ist, Excel durch CRM zu ersetzen"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5088\" class=\"elementor elementor-5088\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07df7bc thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"07df7bc\" data-element_type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db2d51d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-template-post-title\" data-id=\"db2d51d\" data-element_type=\"widget\" data-widget_type=\"thegem-template-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"thegem-te-post-title\"> <h1 class=\"post-title\"> <span>8 Gr\u00fcnde, warum es Zeit ist, Excel durch CRM zu ersetzen<\/span> <\/h1> <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605adc8 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"605adc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><a href=\"https:\/\/www.microsoft.com\/hr-hr\/microsoft-365\/excel\">Excel<\/a> je dobio ime po izvrsnosti (eng. <i>excellence<\/i>), i to s dobrim razlogom. Dugo je bio nezamjenjiv alat u poslovanju jer je jednostavan za postavljanje, intuitivan za kori\u0161tenje i obavlja posao.<\/p><p>No, s rastom poslovanja i pove\u0107anjem potrebe za suradnjom, Excel pokazuje svoje slabosti. Takvi izazovi direktno usporavaju <b>Umsatzsteigerung<\/b>.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e1266 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"32e1266\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kada Excel vi\u0161e nije dovoljan?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608aa60 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"608aa60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>Zamislite da s 10 ljudi dijelite Excel datoteku i nadate se da svi uvijek rade na najnovijoj verziji. Takav na\u010din rada stvara frustraciju, otvara prostor za pogre\u0161ke i smanjuje produktivnost.<\/p><p>Ili zamislite da komunicirate s<strong> 20 potencijalnih klijenata<\/strong> (umjesto s troje, kao pro\u0161li mjesec). Va\u0161oj mailing listi treba bolje organizacija, te\u0161ko je pratiti svaku interakciju <strong>sa svakim potencijalnim klijentom<\/strong>, a jo\u0161 te\u017ee je brzo odrediti u kojoj je fazi prodaje svaki pojedina\u010dni dogovor. Nedostatak organizacije u ovim trenucima postaje prepreka za <b>Umsatzwachstum<\/b>.<\/p><p>U tim trenucima postaje jasno da je vrijeme za promjenu.<\/p><p>Dok nijedno poduze\u0107e ne odbija<strong> rast i suradnju,<\/strong> klju\u010dno je na vrijeme se oprostiti od alata koje je va\u0161e poslovanje preraslo. Kada va\u0161e poslovanje stvara vi\u0161e odnosa nego \u0161to ih prora\u010dunska tablica mo\u017ee podnijeti, vrijeme je za <strong>prelazak s Excela na CRM\u00a0<\/strong>\u0161to je klju\u010dan korak za <b>Umsatzsteigerung<\/b>.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68017e7 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"68017e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0160to je CRM?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86383c0 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"86383c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><b>CRM<\/b> (engl. <i>Customer Relationship Management<\/i>) je softver \u010dije ime opisuje njegovu funkciju: upravljanje odnosima s klijentima. Poduze\u0107a \u0161irom svijeta koriste <strong>CRM<\/strong> kako bi lak\u0161e privukla <strong>nove klijente<\/strong> i zadr\u017eala postoje\u0107e. Neke tvrtke koriste <strong>CRM<\/strong> i za <strong>automatizaciju marketinga.\u00a0<\/strong>Njegov krajnji cilj je u\u010dinkovito upravljanje poslovanjem, \u0161to direktno vodi do <b>Umsatzsteigerung<\/b>.<\/p><p>U su\u0161tini, CRM je jedna platforma <strong>za prodajne timove<\/strong> koja im omogu\u0107ava upravljanje svim poslovnim odnosima. Preciznije, prodajni CRM vam omogu\u0107uje da:<\/p><ul><li><p><strong>izradite profile za svakog potencijalnog klijenta<\/strong><\/p><\/li><li><p><strong>pratite prodajne prilike<\/strong><\/p><\/li><li><p><strong>upu\u0107ujete pozive i \u0161aljete e-po\u0161tu<\/strong><\/p><\/li><li><p><strong>izra\u0111ujete izvje\u0161taje<\/strong><\/p><\/li><li><p><strong>zakazujete sastanke<\/strong><\/p><\/li><li><p><strong>dodajete bilje\u0161ke<\/strong><\/p><\/li><li><p><strong>dijelite datoteke<\/strong><\/p><\/li><li><p><strong>pregledavate sve interakcije s klijentom.<\/strong><\/p><\/li><\/ul><p>To je prili\u010dno mo\u0107an paket alata, zar ne? <strong>Pogledajmo osam glavnih prednosti CRM-a u odnosu na Excel\u00a0<\/strong>koje izravno vode do <b>Umsatzsteigerung<\/b><strong>.<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defe06b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"defe06b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 razloga za crm<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963170e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"963170e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3>1. Suradnja<\/h3><p>Ovo je najve\u0107a prednost CRM-a u odnosu na Excel. Voditelji prodaje mogu dodijeliti potencijalne klijente svojim predstavnicima dok oni upu\u0107uju pozive izravno iz CRM-a. Neki CRM sustavi \u010dak imaju zajedni\u010dku pristiglu po\u0161tu za cijeli tim, \u0161to omogu\u0107ava dostupnim \u010dlanovima da preuzmu klju\u010dne razgovore u odsutnosti kolega. Svi dionici sada mogu raditi zajedno u stvarnom vremenu bez problema s verzijama datoteka.<\/p><h3>2. Jednostavna, jedinstvena platforma<\/h3><p>Koriste\u0107i Excel, za vo\u0111enje prodaje potrebni su vam i klijent za e-po\u0161tu, softver za pozive, kalendar i mnogi drugi alati. CRM objedinjuje sve te zna\u010dajke u jednom alatu, a prednosti su zna\u010dajne:<\/p><ul><li><p>\u0160tedite dragocjeno vrijeme.<\/p><\/li><li><p>Pove\u0107avate produktivnost.<\/p><\/li><li><p>Va\u0161a prodaja (i podaci) bolje su organizirani.<\/p><\/li><\/ul><h3>3. Automatizacija<\/h3><p>U Excelu je sve ru\u010dni unos podataka. Prodajni CRM-ovi su, me\u0111utim, potpuno druga\u010diji.<\/p><p>Ako vam je web obrazac klju\u010dan za generiranje potencijalnih klijenata, s Excelom biste morali ru\u010dno unositi podatke svakog novog klijenta u tablicu. S CRM-om, ovu aktivnost mo\u017eete automatizirati. Svaki put kada netko ispuni obrazac, automatski se pojavljuje kao novi potencijalni klijent u va\u0161em CRM-u. Zamislite samo koliko vremena \u0161tedite s ovom jednostavnom automatizacijom koja osloba\u0111a va\u0161 tim da se fokusira na aktivnosti koje direktno utje\u010du na <b>Umsatzsteigerung<\/b>. A to je samo jedna od mnogih <b>automatizacija<\/b> koje CRM nudi.<\/p><h3>4. Pra\u0107enje doga\u0111aja<\/h3><p>Iz Excela ne mo\u017eete slati e-po\u0161tu, pa tako ne mo\u017eete ni pratiti uspje\u0161nost kampanja. S prodajnim CRM-om mo\u017eete <b>pratiti otvaranje e-po\u0161te, klikove na poveznice<\/b> te <b>aktivnosti potencijalnog klijenta na va\u0161oj web-stranici<\/b>. Sve ove informacije daju vam klju\u010dan kontekst za daljnju komunikaciju. Ako primijetite da je klijent preuzeo studiju slu\u010daja, to je dobar znak da istra\u017euje va\u0161e poslovanje. To je idealan trenutak da mu po\u0161aljete e-po\u0161tu s pozivom na nadolaze\u0107i doga\u0111aj. Sve te interakcije bilje\u017ee se u profilu svakog klijenta, obi\u010dno u obliku kronolo\u0161ke vremenske crte.<\/p><h3>5. Napredno izvje\u0161tavanje<\/h3><p>Svako poduze\u0107e treba mjeriti svoj rad. Excel nudi zaokretne tablice, grafikone i dijagrame, ali ima ograni\u010denja u koli\u010dini podataka koje mo\u017ee obraditi. Za slo\u017eene izvje\u0161taje s velikim brojem zapisa, Excel jednostavno nije dovoljan. Prodajni CRM-ovi omogu\u0107uju vam stvaranje raznih <b>izvje\u0161taja na zahtjev<\/b> pa \u010dak nude i predlo\u0161ke za uobi\u010dajene slu\u010dajeve upotrebe. Kada je rije\u010d o generiranju podataka na na\u010din na koji ih vi zamislite, CRM je daleko fleksibilniji \u0161to je klju\u010dno za analizu prilika za <b>Umsatzsteigerung<\/b>.<\/p><h3>6. Integracije<\/h3><p>Excel se ne mo\u017ee integrirati s drugim poslovnim softverom. S druge strane, prodajni CRM-ovi integriraju se s mnogim alatima. Ako vodite mailing liste na MailChimpu, mo\u017eete <b>integrirati CRM s email alatima<\/b>\u00a0i upravljati prodajnim i marketin\u0161kim kampanjama s jedne lokacije. Tako\u0111er mo\u017eete koristiti alate poput <a href=\"https:\/\/zapier.com\/l\/home?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=gaw-row-nua-evr-search_brand_alldev_prospecting_trademark_d2-ads&amp;utm_term=zapier&amp;utm_content=9209459&amp;utm_ads_campaign_id=20450888586&amp;utm_ads_adset_id=152976362392&amp;utm_ads_ad_id=747627668598&amp;gad_source=1&amp;gad_campaignid=20450888586&amp;gbraid=0AAAAAC6ACE6QHwtxdvTrCpAyulu6xYPq4&amp;gclid=Cj0KCQjwndHEBhDVARIsAGh0g3Bfwb1n7C5V9FwD25GBLsXjzoJECrB6G9AsFLmJwDU8wZm0aTO_ulMaAoMGEALw_wcB\">Zapiera<\/a> za <b>automatizaciju radnih procesa<\/b> izme\u0111u aplikacija. Na primjer, ako posjetitelj odgovori na va\u0161u <a href=\"https:\/\/business.meta.com\/\">Facebook oglas<\/a>, mo\u017eete postaviti automatizaciju koja \u0107e ga automatski pretvoriti u novog potencijalnog klijenta u va\u0161em CRM-u.<\/p><hr \/><h3>7. Sigurnost podataka<\/h3><p>Dokumenti u Excelu uvijek su izlo\u017eeni riziku da se podijele bez va\u0161eg znanja. Lako je izgubiti podatke ako ih netko spremi na USB memoriju i odnese. No, s CRM-ovima u oblaku va\u0161i su podaci sigurni \u010dak i kada niste u uredu. Razli\u010diti CRM-ovi imaju razli\u010dite protokole za osiguravanje privatnosti i sigurnosti. Va\u017eno je da se prije kupnje informirate o sigurnosnim postavkama CRM-a.<\/p><h3>8. Prilagodba<\/h3><p>S Excelom dobivate ono \u0161to vidite. Raspored je fiksan i ne mo\u017eete kreirati profil za sebe. U osnovi, igrate po <b>Excelovim<\/b> pravilima. S CRM-om, kreiranje profila je standardno. Ako poslujete s krajnjim korisnicima (B2C), mo\u017eete \u010dak i izostaviti polje za naziv tvrtke ako vam nije relevantno.<\/p><h3>Zaklju\u010dak<\/h3><hr \/><p>I eto ga. I Excel i CRM su korisni alati, ali su dizajnirani za razli\u010dite potrebe. Ako tra\u017eite jedinstveno, jednostavno rje\u0161enje koje pokriva sve aspekte va\u0161e prodaje s ciljem konstantnog <b>Umsatzsteigerung<\/b>, <b>CRM je bolji izbor<\/b>.<\/p><p>P.S. Ako \u017eelite isprobati CRM, ali ne znate odakle krenuti, mo\u017eemo vam pomo\u0107i. Pripremili smo za vas<a href=\"https:\/\/pocoapocoagency.com\/de\/5-najvecih-prodajnih-izazova-koje-rjesava-freshsales-crm\/\"><b> 5 najve\u0107ih prodajnih izazova koje rje\u0161ava Freshsales CRM.<\/b><\/a><\/p><p>P.S.S. <a href=\"https:\/\/www.freshworks.com\/\"><b>Freshsales CRM<\/b><\/a> u slu\u017ebenom partnerstvu s nama koristiti vi\u0161e alata za osnovne prodajne potrebe. Iz tima su shvatili da se s ovim problemom suo\u010davaju i mnoga mala poduze\u0107a, pa smo Freshsales u\u010dinili cjenovno pristupa\u010dnim. Znamo koliko je te\u0161ko pla\u0107ati visoke cijene kada tek zapo\u010dinjete.\u00a0<\/p><p>Sretna prodaja!\u00a0<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>8 Gr\u00fcnde, warum es an der Zeit ist, Excel durch CRM zu ersetzen. Excel wurde nach Exzellenz benannt und mit\u2026<\/p>","protected":false},"author":1,"featured_media":5133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-5088","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 razloga za\u0161to je vrijeme da Excel zamijenite CRM-om - pocoApoco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pocoapocoagency.com\/de\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 razloga za\u0161to je vrijeme da Excel zamijenite CRM-om\" \/>\n<meta property=\"og:description\" content=\"8 razloga za\u0161to je vrijeme da Excel zamijenite CRM-om Excel je dobio ime po izvrsnosti (eng. excellence), i to s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pocoapocoagency.com\/de\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/\" \/>\n<meta property=\"og:site_name\" content=\"pocoApoco\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-07T08:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T13:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pocoapocoagency.com\/wp-content\/uploads\/2025\/08\/povecanje-prodaje-8razloga-crm-excel3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pocoapocoagency.com\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pocoapocoagency.com\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/pocoapocoagency.com\/#\/schema\/person\/9877be6454664f7f47b82dd98bc22c37\"},\"headline\":\"8 razloga za\u0161to je vrijeme da Excel zamijenite CRM-om\",\"datePublished\":\"2025-08-07T08:43:40+00:00\",\"dateModified\":\"2025-09-25T13:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pocoapocoagency.com\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/\"},\"wordCount\":1140,\"publisher\":{\"@id\":\"https:\/\/pocoapocoagency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pocoapocoagency.com\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pocoapocoagency.com\/wp-content\/uploads\/2025\/08\/povecanje-prodaje-8razloga-crm-excel3.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pocoapocoagency.com\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/\",\"url\":\"https:\/\/pocoapocoagency.com\/8-razloga-zasto-je-vrijeme-da-excel-zamijenite-crm-om\/\",\"name\":\"8 razloga za\u0161to je vrijeme da Excel zamijenite CRM-om - 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